Blogging is the secret behind the success of many businesses and website growth. Why? Readers can relate to the personalized tone of the blog.
Now, you have created a blog with a lot of effort. Will people find it themselves? No! Promoting your blog gives you an edge over others. You need to adopt proper marketing techniques for spreading your words to the right and wide audience.
When you establish your set of readers, it becomes easy to pitch next time. Also, people become familiar with your brand and opt to purchase your products or services.
Let’s find out how.
What are the best ways to promote your blog and optimize it?
Writing high-quality content is just part of creating blogs. To attract target visitors and grow online traffic, adopt these tried and tested techniques:
Perform industry keyword research
Are your blogs suffering from considerably less traffic? Lack of keyword research could be a reason behind this.
If you’re writing a blog on a topic that nobody is searching for, how will your website appear in the search results? Perform keyword research relevant to your niche and industry. For this, SEO tools will lead your way like:
- Google keyword planner
These parameters will help you to create an effective list of the topics:
Searcher’s intent: Google prioritizes search intent to display apt search results. With the difference of one or two keywords, search intent varies considerably. So, take care of the search intent to attract qualified traffic.
Search volume: How many people are searching for a particular keyword? Higher is the search volume, more is the traffic. You need to adopt SEO strategies to rank for these keywords.
Keyword difficulty: These are the keywords that are difficult to rank for having higher competition. Choose long-tail keywords that have less competition and higher chances of conversions.
Further, industry-wide keywords increase your reach throughout the domain. SEO audit services can research primary, secondary, and LSI keywords to assess essential topics in your niche.
Fit keywords at suitable keywords
You’ve got a list of keywords from the above process. Now, the question arises, how to use them? These are the key areas:
Making remarkable impression from search results
There are around 7-10 websites on the search results page. Why will users pick your webpage? It is when your website will match their interests. So, what all it constitutes? It includes meta description, URL structure, and title tag.
Next, search engines and users scan the overall content before doing deeper into it. For this, headings, subheadings, and image alt text matter the most.
Use vital keywords and their synonyms at these locations. Stay away from keyword stuffing and use them naturally so that they add value to your readers.
Gradually, it will increase your website rankings for these keywords.
Add social media eye-catching visuals.
Creating compelling visuals is the direct way to promote your blogs. The human mind can understand visuals 60,000 times faster than text.
When website visitors will interact with your visuals and find them valuable, they’ll share them in their social media circle. It is seen that it creates a continuous cycle of high social media engagement and sharing.
What type of visuals can you use for your blog?
- Real-life pictures
These visuals are not generic ones and are much different from stock photos. So, it appeals to your audience instantly. Nowadays, infographics are the highest amongst shared visuals.
Opt for Guest blogging and outreaching
Search engines consider backlinks and incoming links as influential ranking parameters. It promotes your blog organically to your desired audience.
But, how is it possible? With guest blogging and strategic outreaching, you get backlinks from other websites. Citations and links from related sites act as a popular vote. It improves your authority and trust for both search engines and users.
To perform guest blogging, it is vital that you write articles for websites related to your website niche. You must assign links naturally to your website’s critical web pages:
- Landing pages
- Evergreen content
Furthermore, create high-quality content valuable for your readers. After this, you can outreach to high authority websites like .edu, .gov. Perform personalized outreach for link building.
Avail Podcasts and YouTube videos bonuses
Convert your blog into podcasts and YouTube videos. It will market itself to Gen Z and millennials, and interested audiences.
People prefer to listen to podcasts to better utilize their time for activities that involve less mental effort, for instance, travel, walking, or cooking.
Next, videos have the highest customer engagement rate as they put everything on the platter everything: music, emotions, audio, visuals, human interaction, etc.
The bottom line
Optimizing your website opens ways for promoting your website in several ways: email marketing, social media marketing, and paid promotions.