Most brands today struggle to break through the noise, especially online. Even with good products, visibility is unpredictable. Content moves fast, trends shift overnight, and consumer attention jumps from one moment to the next.
On massive livestreams, the challenge becomes even tougher. Tens of millions of viewers tune in at once, but only a few items actually grab attention.
Everything else blends into the background. And during huge events like iShowSpeed’s Holiday House Cyber Monday stream, that spotlight becomes even harder to earn.
That’s why I paid attention when Jans & Jubes showed up on Speed’s stream. In a broadcast overflowing with noise, chaos, jokes, giveaways, and nonstop comments, these products still stood out.
Watching it happen in real time revealed a lot about what U.S. consumers are looking for, especially when it comes to Asian snacks and drinks.
The Livestream Buzz: What I Saw Happen in Real Time
The moment I joined the Cyber Monday livestream, the numbers shocked me. Over 55 million impressions, millions of likes rolling in nonstop, hundreds of thousands of comments flashing so fast they were unreadable, the entire screen felt alive.
The part that surprised me most?
Nearly 400,000 product-page clicks are happening right during the show.
I’ve tracked digital engagement for years, and I’ve rarely seen anything move this quickly. It was obvious: whatever Speed showed, viewers reacted instantly. And any brand that landed even a few seconds of screen time had a rare kind of exposure.
That was exactly the moment Jans & Jubes entered the frame.
The Moment Jans & Jubes Appeared on Screen
The camera drifted toward the product table, nothing dramatic, just a simple shift, but suddenly the lineup popped into view. The glossy Jubes drink bottles, the neat rows of Jans Boba Milk Tea, the bold cassava chips bag, the coconut water bottle catching the lights… something about the arrangement commanded attention.
Even in the chaos of the stream, these products didn’t fade into the background.
And the audience noticed immediately.
The chat:
“JUBES??!”
“Speed better try that!”
“Those snacks look fire fr…”
I found myself leaning in too, scanning each item on the table and wondering who was behind them. That curiosity led me straight to a well-established Asian Food Distributor in USA with a strong presence in U.S. retail and foodservice channels.
Suddenly, the professionalism and polish of the products made perfect sense.
Speed’s Excitement for Indonesian Culture Made the Moment Bigger
When Speed finally grabbed the products, he reacted in that over-the-top, unscripted way he’s known for: loud, honest, unpredictable. But then he did something genuinely impactful: he started talking about how much he loves Indonesia.
That wasn’t planned.
It wasn’t promotional.
It was authentic enthusiasm.
For products rooted in Asian and Indonesian flavors, that shoutout instantly made the moment feel cultural, genuine, and warm.
Watching millions of viewers absorb that message in real time emphasized how culturally connected the younger U.S. audience has become.
What Speed Tried And What I Observed as a Viewer
As Speed went through the products one by one, I watched closely to see how each item landed on camera. From his reactions to the chat’s energy, a few things became clear right away.
1. Jubes Nata De Coco (Original, Mango, Strawberry, Grape, Lychee)
The bottles were bright enough to stand out instantly, but the real selling point is inside: chewy Coconut Jelly, a translucent, bouncy coconut gel made from real coconut water, a key feature in modern, texture-rich beverages.
2. Jans Boba Milk Tea (Classic & Brown Sugar)
Convenient canned boba is already a rising trend, and the clean, modern packaging makes it camera-friendly. Speed’s curiosity toward it matched exactly what many U.S. consumers are feeling.
3. Jans Coconut Water With Pulp
The coconut bits floating inside added a natural, refreshing appeal. Even through the screen, it looked like a drink rooted in authenticity.
4. Jans Crispy Cheese Wonton
Crunchy, savory snacks always perform well visually, and this one looked unique enough to spark interest on its own.
5. Jans Cassava Chips Sweet & Spicy Chilli
Bold flavor, bold packaging, bold personality. No wonder the chat reacted the moment they appeared.
Curiosity That Led Me Into the Brand Story
The more I watched, the more I wanted to understand why these products felt so aligned with the moment. Looking into Jans Enterprises Corp filled in the gaps.
Their strategy is clear: bring in-demand Asian flavors, textures, and beverages to U.S. consumers not as a trend play, but as a long-term commitment. They’ve built a reliable distribution network, serve both retail and foodservice channels, and consistently introduce products that match emerging American tastes.
It became clear to me that Jans & Jubes weren’t just “lucky” to be on the stream. They were relevant to what the U.S. market wants right now.
Conclusion
Watching Jans & Jubes appear on iShowSpeed’s Cyber Monday stream showed me just how aligned these brands are with today’s U.S. consumer trends. Between the massive engagement, Speed’s genuine appreciation for Indonesian culture, and the strong visual presence of each product, the moment made it clear that Asian snacks and beverages have moved into the mainstream. Jans & Jubes didn’t just show up on screen; they showed exactly why American audiences are ready for more.
