Digital marketing trends change continuously, making it essential for marketers to stay abreast of them to remain effective with their audience. Here are some of the current digital marketing trends to watch out for in 2019.
Hyperlocal marketing has quickly become an emerging trend, targeting specific keywords with the intent of reaching local customers more directly.
Social media marketing is one of the most prevalent digital strategies used by small businesses today, enabling them to reach a wide audience, increase brand recognition and drive traffic back to their websites.
Additionally, it helps businesses maintain relationships with their customers and gain invaluable data that can be used to optimize future marketing initiatives.
Businesses can utilize this data to develop targeted ads or send personalized communications that increase sales while improving customer satisfaction. This strategy may lead to greater success for business and its customers alike.
However, it should be kept in mind that social media marketing should not serve as a replacement for other forms of digital promotion; rather it should act as an adjunct strategy with other marketing approaches, including search engine optimization (SEO) and paid advertising. A strong content strategy must also be in place in order to maximize results of social media promotion or else businesses could lag behind competitors when it comes to visibility and conversion rates.
Mobile marketing refers to using digital technology to reach a specific target audience through their mobile phones. This technique may involve text message marketing, social media advertising or app promotion – with its main goals being increasing brand recognition and encouraging sales.
Mobile marketers should keep in mind that users expect customized content and timely responses, so businesses must test and monitor user engagement on mobile marketing strategies for maximum return on investment. Retention strategies as well as unit economics should also be prioritized in order to maximize ROI.
Location-based marketing is another effective mobile marketing technique that enables brands to target customers based on their geographic location. For instance, travel agencies may use this strategy to offer recommendations of restaurants nearby or promote special offers during local festivals or events. Businesses may use this technology to drive foot traffic into physical locations.
Influencer marketing is an effective strategy for businesses looking to reach customers online via social media platforms like social media. By working with influencers, brands can create content that engages and builds trust with audiences while using analytics to measure if each campaign achieved its desired goals.
An influencer may be someone with a large online following, such as a celebrity or athlete; however, this doesn’t have to be the case; anyone who can build trust among their audience – including bloggers or podcasters. Influencer marketing eliminates much of the cynicism inherent in traditional advertising methods while increasing sales significantly.
Your products or services could benefit from partnering with local bloggers to increase exposure. Leo Chan from Levitate Style could highlight the features and benefits of an American Express card in his daily life context; tracking engagement metrics like likes and shares allows you to measure campaign impact accurately.
Story-driven content can be an excellent way to capture the attention of your target audience. Not only can it keep them engaged for longer, but it can also build brand loyalty that lasts over time.
Brand storytelling allows companies to humanize themselves by showing the struggles and triumphs of their employees. Furthermore, storytelling makes people feel connected with your brand.
Story-driven approaches can also assist businesses in creating an effective content strategy. By understanding their audiences’ needs and interests, businesses will gain insight into producing more engaging and effective content; as well as increasing return on investment (ROI).
Data-driven storytelling is an increasing trend that allows marketers to craft more personalized content and engage their audiences more deeply. Spotify uses data to craft individual presentations for each of its 345 million users that summarizes their listening habits from last year, while Uber utilizes information about each user to send personalized stories highlighting their driving history.
AI is becoming an invaluable asset to digital marketing company teams, from automating decision-making and content production, to customer analysis and traffic fluctuations prediction. AI’s widespread use can increase ROI while simultaneously decreasing marketing team workload.
Artificial intelligence can also be leveraged to generate video and image content for marketing campaigns. It can automatically tag images and videos with relevant keywords that help marketers quickly locate what they need faster, as well as detect patterns and themes within visual content for more engaging results.
AI’s role in digital marketing also involves analyzing customer data to enhance customer service, from recommending products or resolving complaints, to tracking behavior and loyalty monitoring, which can then be used to refine a company’s marketing strategy and drive more sales. AI can also be leveraged to maximize ad campaigns’ efficiency by targeting relevant individuals at the appropriate times.