With the rise of technology, social media is currently being given recognition as well. In recent years, the increase of social media usage has been going up rapidly. It is one of the most used platforms of the current generation, and it seems like it will continue growing as time passes.
As its popularity expands, it’s also currently being used as an effective promotional tool for companies to use in order to gain traction on whatever they are marketing. This provides many job opportunities involving social media. Not only that, social media specialists are high in demand as of now because of the widespread use of social media platforms.
If you are considering having a social media-related career, included in this article are some roles you can choose from before making your social media resume.
Social Media Roles
- Social Media Manager
Social media managers are assigned in managing the online activity of the organization they work for by coming up with creative and high-quality content ideas, knowing ways to increase or boost the organization’s popularity, handling customers and providing great service, and evaluating certain information or data. This role is a major role as they are one of the most important key members of a social media team.
A social media manager has to:
- Be able to keep up with current trends and apply them to your own content.
- Socialize with your audience and create interactive content.
- Keep track of the engagement (views, likes, comments, etc.) that the content is receiving.
- Use multiple social media platforms and post the most appropriate content depending on which app or website it is being posted on.
- Make partnerships and plans in promoting projects.
- Plan campaigns and marketing strategies for the organization’s success.
- Content Creation Strategist
Content creation strategists are the ones responsible specifically for planning the content that the organization they work for uploads. They come up with video ideas, edits, articles, blogs, and even memes for the brand to post.
A content creation strategist has to:
- Know what trends will gain attention and engagement.
- Have creativity in making quality content.
- Come up with authentic and original content.
- Take advantage of the famous trends and use them in marketing.
- Create content in line with what the brand stands for.
- Make content appropriate for the target audience of the brand.
- Social Media Analysts/Content Analysts
Content analysts are in charge of helping an organization discover the most efficient content they can put out that will give them the most engagement. They can do this by performing research, analyzing and interpreting data, evaluating various information, and more. Keeping track of the interactions that the brand’s content gains are also a part of being a social media analyst.
A social media analyst has to:
- Analyze data from content engagements and interactions.
- Perform further research on which content attracts attention and how to gain more traction.
- Identify and interpret what the audience likes and make use of the knowledge gained.
- Creative Director
Creative directors are the head of the whole creative team of a brand. Managing the graphic designers and writers of the social media team is some of the tasks they have to do. Making art or visuals regarding the brand is another task.
A creative director has to:
- Work well with people, considering they will be working with the whole creative team.
- Explain their ideas or vision well to the whole team.
- Approving and picking from the artworks turned in by the creative team.
- Knowing how to create effective and eye-catching art that will successfully promote the brand.
After knowing different important and key social media roles and what tasks are assigned to each, you can start making your social media resume. After doing so, you are now a step closer to pursuing your desired social media-related career!
McCall, K. (2019). Essential Roles for Every Successful Social Media Team. RivalIQ. Retrieved from: https://www.rivaliq.com/blog/essential-roles-for-every-successful-social-media-team/
Indeed Editorial Team. (2020). 14 Job Titles in Social Media (With Salaries). Indeed. Retrieved from: https://www.indeed.com/career-advice/finding-a-job/job-titles-social-media