Everybody wants to be unique, but it’s hard to define yourself in an online environment. This is especially true if you work in a virtual office and have to balance your personality with professionalism. Still, there are many ways you can create a unique virtual presence and make your next video conference more interesting. One of the easiest options is a virtual office background with logo. You can craft a background that stands out and announces your brand with a polished and professional image. Browse a wide selection of Zoom Immersive View templates that you can completely customize to meet your needs.
Build Brand Recognition
In addition to showing off your uniqueness, you can use a custom background to build brand recognition. When you’re creating your background, simply insert a logo and use colors that align with your company’s branding. If you have three video calls each day with prospective clients, you will get your business’s branding and logo in front of nearly 100 new people each month. This is an incredibly powerful tool for boosting brand awareness and ultimately achieving brand recognition. You could also dress up the background with photos of products or other relevant pictures that can further reinforce your company’s brand.
There are myriad Zoom office backgrounds to choose from, and you can even switch yours up periodically when you want to try out new looks or share a new image. This can further your brand recognition goals by crafting a unique design scheme that’s associated with the company. While sticking to a consistent visual theme, you should branch out and design new backgrounds that emphasize your branding. Maintaining your own unique style is key, too, so that you can let your personality — and your brand’s personality — shine through.
Establishing Client Trust
The only thing more important than brand recognition is client trust. The two concepts are intertwined — and both serve the other — but it’s important to understand how your online presentation can affect client trust. You want to present a unique façade when you’re on a video call, and you need to balance it with professionalism that promotes your company’s brand. Achieving both of these goals is great, but even if a client views your company as professional and unique, that doesn’t guarantee that they trust it. Trust demands a more personal connection sustained by a foundation of mutual understanding.
How can you establish trust with clients, then, when you’re interacting via a video conference? The first and most important step is to listen. Just like anybody else, your clients want to feel as though they are heard, and a call is a perfect opportunity to present an open forum. Listening in and of itself isn’t enough, though — you need to maintain an open disposition and treat them with the respect they deserve. Finally, if you expect vulnerability from clients, it’s only fair that you give transparency in return. In order to build client trust, you must be open about any information that they may need to know.
